The One Way To Sell Books
POSTED BY admin on Jan 25, 2008 under Writing and Speaking
In the movie City Slickers, Curly (played by Jack Palance) tells Mitch Robbins (played by Billy Crystal) that he has to find the “One” thing. The dialogue goes as follows:
Curly: One thing. Just one thing. You stick to that and the rest don’t mean [nothin’].
Mitch: But, what is the “one thing?”
Curly: [smiles] That’s what *you* have to find out.
The “One” thing for a book to sell well is that it must generate Word of Mouth. The goal of every tactic you employ to sell books is to create Word of Mouth. Why does every author want to get on Oprah? Because she’s the biggest Word of Mouth in the market. Look at the brief list below of tactics you can use to promote your book:
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