The Essence of Marketing and Brand ROI
POSTED BY admin on Apr 24, 2008 under Management
Before achieving financial targets for brand ROI, it is then necessary to build credibility on the product’s quality and create a mindset that the brand name is what is essential.
In close connection to marketing, brand ROI or return on investment is the measurement on whether the brand name of a product is generating income for the business. Not really income per se, but it sees to it that the name of the product has impact on how well the product is known and how people connect the name with something else.
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