No Cold Calling! - When Are Warm Leads Really Cold? - Part 1
Cold calling. No one wants to do it, so as salespeople you search for a position that doesn’t involve calling unsuspecting people. We’ve all seen the ads touting sales jobs that don’t require you to cold call. They tell you that people contact them, not the other way around.
So you check out the job, get on the phone only to find out that the so-called warm leads are in fact as cold as ice. It’s the old “bait and switch.”
Your Small Business Doesnt Deserve To Succeed!
Ninety-eight percent of “small businesses” are like this: Everyday, a fisherman and his son went out to sea in their tiny boat. Everyday, the old man would cast his net over the side of his boat and pull up a handful of scrawny fish. And, everyday the man said to his son, “Son, see that fleet of big fishing boats? That’s where the fat fish are. Keep bailing the water so we don’t sink and some day we’ll have fleet that large”. Do you think the man’s dream would come true? Certainly not if he was casting his net while his son bailed water! That’s a funny story but a similar situation happens every day in business: “Small businesses” dream of becoming large but fail to take the necessary steps to grow. Those businesses don’t deserve to succeed. And statistics tell us that they likely won’t live past 5 years.
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