How your home page is an internet version of your elevator speech
How to use your elevator speech as a start point for your website copy.
I was reminded recently of a trap that it’s very easy to fall into when it comes to writing copy for your life coaching website. It’s that old re-inventing the wheel story. You can talk to people about what you do, but when it comes to writing it down, you lose the words. But who, I wonder, said that you need to find different words in the first place?
Why Take A Bus Or A Coach To Improve Your Life?
So what is this stuff all about?
Simply, that life skills coaching is about creating change and helping people to grow personally.
All of us at this time are the sum of every single decision, no matter how small, made up until this moment.
Even “not making” a decision is an absolute choice.
So every experience we have had has forced us to make a decision and in that process, we change as a consequence.
For example, two children have an alcoholic father.
Nlp Coaching For Success At New Year Resolutions
Many people evaluate their lives and set new patterns around the New Year. There are several ways that this can deliberately set you up to fail.
Often this is done because there is an expectation from others that you should set resolutions at this time of year. Also there is often a sense of giving things up or a judgement about not having succeeded the previous year. Typically these type of resolutions have the word ‘must’ associated with them. Here are a few examples I have collected over the years as an NLP Coach:
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