Online Radio - Is There More Than One Use For It?
Online radio has popped up all over the internet. It is becoming more and more popular all over the world. People everywhere like to listen to music whether they are online or off. This is one reason that online radio is popular. However, why else would it be popular?
Radio Station Websites
It’s now as important to our everyday life as radio, TV and our mobiles. It’s the web I’m talking about: - not streaming but web content – potentially great device to help a radio station to bond with existing listeners and to convert those who don’t know you.
But having toured about 75% or so of commercial radio station websites here in the UK, it’s clear that the opportunity hasn’t been spotted yet. With a few notable exceptions, commercial radio websites are prosaic, predictable and limited. And compared to many local newspaper websites, they’re a sorry tale of missed opportunities.
So what do we find on most commercial radio sites? Yes, pix and biogs of the DJ’s are interesting….up to a point – but look at the cheesy photos! As for as those flip, “funny” Q & A biogs. Well, don’t get me started.
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