Radio Station Websites
It’s now as important to our everyday life as radio, TV and our mobiles. It’s the web I’m talking about: - not streaming but web content – potentially great device to help a radio station to bond with existing listeners and to convert those who don’t know you.
But having toured about 75% or so of commercial radio station websites here in the UK, it’s clear that the opportunity hasn’t been spotted yet. With a few notable exceptions, commercial radio websites are prosaic, predictable and limited. And compared to many local newspaper websites, they’re a sorry tale of missed opportunities.
So what do we find on most commercial radio sites? Yes, pix and biogs of the DJ’s are interesting….up to a point – but look at the cheesy photos! As for as those flip, “funny” Q & A biogs. Well, don’t get me started.
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