How your home page is an internet version of your elevator speech
How to use your elevator speech as a start point for your website copy.
I was reminded recently of a trap that it’s very easy to fall into when it comes to writing copy for your life coaching website. It’s that old re-inventing the wheel story. You can talk to people about what you do, but when it comes to writing it down, you lose the words. But who, I wonder, said that you need to find different words in the first place?
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