Millionaires Are Generous Donors If Asked Properly In Major Gift Philanthropy
I was pontificating with my wife, Ruth, the other day,
explaining that fundraisers have no control over one of
the Big Cs of fundraising. “Ideal donors,” I
announced, “have the Capacity to give, have a strong
Connection with the charity, and are Committed to
support the charity over the long term.”
I then explained that a fundraiser can do something to
strengthen Connections with donors (invite them to sit
on the board) and to strengthen donor Commitment
(invite them to leave a legacy), but I said that
fundraisers have no control over the big C of
Capacity.
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