No Cold Calling! - When Are Warm Leads Really Cold? - Part 1
Cold calling. No one wants to do it, so as salespeople you search for a position that doesn’t involve calling unsuspecting people. We’ve all seen the ads touting sales jobs that don’t require you to cold call. They tell you that people contact them, not the other way around.
So you check out the job, get on the phone only to find out that the so-called warm leads are in fact as cold as ice. It’s the old “bait and switch.”
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