Do You Repel Women…With Your Copy?
This article reveals some of the critical differences between marketing to men and women and how a marketer’s ability to write effectively for each audience can mean the difference between a piece that earns you money or marketing that just costs you money.
Hint: If you’re writing to women the same way you write to men, the answer is YES!
You see, there’s a reason why books like “Men Are From Mars, Women Are From Venus,” “He Said, She Said,” and “Sperm Are from Men, Eggs Are from Women: The Real Reason Men And Women Are Different” hold such universal appeal across all age groups, cultures and genders.
Do You Repel Women…With Your Copy?
This article reveals some of the critical differences between marketing to men and women and how a marketer’s ability to write effectively for each audience can mean the difference between a piece that earns you money or marketing that just costs you money.
Hint: If you’re writing to women the same way you write to men, the answer is YES!
You see, there’s a reason why books like “Men Are From Mars, Women Are From Venus,” “He Said, She Said,” and “Sperm Are from Men, Eggs Are from Women: The Real Reason Men And Women Are Different” hold such universal appeal across all age groups, cultures and genders.
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